The fact that over 70% of European citizens engage in communication in a digital context can no longer be overlooked by the artists in order to reache their audiences.
The audience turns to digital platforms to search for information, communicate, share, contribute to joint projects, shop or enjoy entertainment activities. So artists need to consider how to expand their action-sphere, sustain their work to achieve greater impact and audience by using digital technologies and the digital media to disseminate and share the artworks with the community.
Artists also as being entrepreneurs need to know who their audience is and where to get the resources – money, knowledge, partnership to generate sustainable revenues. E-commerce, fundraising, advertising, sponsoring, and branding are explored as potential revenue models.
We, consortium partners want to exchange experience and practice how digital technology is affecting the art world, artists, circuses, varieté/vaudeville, festivals, theaters; discuss about tools of digital technology and their usage, neccessary settig ups and pathways to upskill artists.